Popsicle advertising campaign collection, 1951-1958 and undated.

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Popsicle advertising campaign collection, 1951-1958 and undated.

http://www.worldcat.org/oclc/317500421

Collection contains large and small format printed poster advertisements of Popsicle brand's line of frozen dessert products between 1951 and 1958, and documents Popsicle's marketing efforts during the last decade that the brand was owned by the Joe Lowe Company, prior to its purchase by Consolidated Foods (the brand is currently owned by Unilever). The posters depict promotional tie-ins with circuses as well as the Walt Disney Company; coupon offers; gift incentives for saving product wrappers; contests; and efforts to target children as consumers. Also includes memoranda sent to Popsicle salesmen during 1957-1958.

210 items (5.8 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7324975

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 4 Entities related to this resource.

Walt Disney Company

http://n2t.net/ark:/99166/w6096wm1 (corporateBody)

The Walt Disney Company, commonly known as Disney (/ˈdɪzni/),[3] is an American diversified multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October 16, 1923, by brothers Walt and Roy O. Disney as the Disney Brothers Cartoon Studio; it also operated under the names The Walt Disney Studio and Walt Disney Productions before officially changing its name to The Walt Disney Company in 1...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Unilever Deutschland

http://n2t.net/ark:/99166/w6fn64jh (corporateBody)

Joe Lowe Company.

http://n2t.net/ark:/99166/w6tb712p (corporateBody)